In an effort to get consumers to eat more of their product, The Stilton Cheese Makers Association has commissioned Eau de Stilton. The perfume, billed as "eminently wearable," blends Yarrow, Angelica seed, Clary Sage and Valerian to recreate the earthy and fruity aroma of Blue Stilton cheese.

Eau de Stilton will be available via www.stiltoncheese.com. For more information e-mail stilton@brazenpr.com.